Brahm PR has been appointed by leading drinks manufacturer and distributer, Global Brands Limited, to handle consumer and trade PR across its entire product range, including flagship brand, VK Vodka Kick.
Brahm will be instigating national campaigns for the vodka specialist’s key brands, which include Corky’s vodka shots and Polish premium vodka, Sobieski. Brahm has also been handed the brief to provide full PR support for Global Brands’ licensed beer brands, Salitos, Carib lager and Viru.
In addition to this the Leeds based agency has been be tasked with raising the corporate profile of Global Brands in the business press, communicating the rapid growth that the company has enjoyed since the successful launch of VK Vodka Kick in 1999.
Global Brands, formerly GBL International, was founded in 1997 by 'Entrepreneur of the Year 2002/3' Steven J Garcia Perez and under his leadership now turns over almost £70million per year. With VK Vodka Kick now available in over 30 countries worldwide, Global Brands is one of the few independent international drinks companies operating today.
Alongside the product support Brahm will also be helping Global maximise the PR value from its significant number of sports and lifestyle sponsorships, which include: T4 on the Beach, Kiss FM, British Superbikes, The Notting Hill Carnival, Wakestock and the MSA British Gravel Rally Championship.
Tim Downs, Group Account Director at Brahm said: “Global Brands has a superb stable of premium brands that they put a huge amount of marketing support behind and we’re over the moon at becoming part of their team. They are a bit of a dream client for everyone here because their brands are fun and have bags of personality with some really strong sponsorships and associations attached. We can’t wait to deliver some significant, creative campaigns on their behalf.
“Our immediate aim will be to grow their presence in the national and lifestyle press whilst maintaining awareness in the key trade publications. Over time we’ll develop and deliver the national brand campaigns and we’ll be promoting the Global Brands success story to the national business pages.”
Andrew Bond , Creative Manager for Global Brands, said: “Global Brands has always prided itself on its creativity and has done a significant amount of the marketing activity in house, so it was incredibly important for us to find the right kind of agency and a team we can work with.
“Over the past 10 years Global Brands has grown from one brand, VK Vodka Kick, to become one of the leading UK drinks manufacturers with a broad portfolio of products, including premium beer brands such as Viru. We needed the creativity and resource that an agency could bring and Brahm’s track record meant that they were the obvious choice.”