Millions of Brits today feel that their bodies could do with a bit of an extreme makeover, as MINTEL's exclusive consumer research finds that almost half of all adults (44%) would consider having cosmetic surgery. That's an incredible 22 million of us.
"Although not everyone who would consider surgery will actually go through with it, it is still staggering that almost half the nation entertain the idea of going under the knife," comments Alexandra Richmond, senior consumer analyst at MINTEL. "Clearly today many see surgery as a way of improving their body shape, without the long term commitment to eating healthily and exercising regularly."
What is more, it would seem that for many big simply isn't beautiful, as amongst those who would consider surgery, tummy tucks and liposuction are by far and away the most popular. Indeed, two in five (40%) would consider a tummy tuck, while over a third (36%) would have liposuction. This compares to fewer than one in five (19%) who would consider breast enlargements, the next most popular procedure.
But MINTEL's research found that it is Britain's mums who are most likely to consider going under the surgeon's knife for a nip and a tuck. In fact three in five (57%) of those with young children* dream of having a tummy tuck, whilst half (49%) would consider liposuction.
"Having children puts women's bodies through an awful lot of change, and many may feel unhappy with their post-pregnancy figure. This is a key reason why mums are most likely to want surgery," comments Alexandra. "To some, a cosmetic procedure seems like it would be a quick and easy solution, when in reality it can be anything but."
Last year we spent £148 million on body reshaping operations (tummy tucks and liposuction) alone. Meanwhile, between 2006 and 2007, the number of body reshaping operations that took place in the UK increased the fastest of any surgical procedure, growing 29% from just 15,800 in 2006 to 20,300 last year. This growth far outpaced that of all other cosmetic surgical procedures, with breast surgery up just 14% and facial enhancements up 16% during this time.
* Children aged 5 to 9 years old