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Analgesics across Europe PDF Print E-mail
Written by BMRB   
25 Feb 2008

Across the four TGI Europa countries – Britain, France, Germany, and Spain – an average of three-quarters of adults aged 15+ use over-the-counter analgesics. In Britain and France this figure is as high as 80%, while in Germany and Spain it falls to just over 70%.

Since 2000, the percentage of adults who self-medicate in this way has fallen in Britain, risen in France and Germany, and stayed constant in Spain. Across the four countries, around 13% of all adults – equivalent to 25 million people – use analgesics at least twice a week. Around 60% of these heavy users are female, and approaching one-third are aged 65 or older – a skew that is most apparent in Germany, perhaps as a result of a rapidly ageing population. Heavy users of painkillers are around 60% more likely than the average Europa adult to watch at least 40 hours of television each week.

The branding of analgesics is regionalised to the extent that the only brand to appear in the top five for more than one country is Nurofen, which is popular in both Britain and Spain. Leading generics brand Ratiopharm is number one in Germany, while Boots is the third most popular brand in Britain.

Author   James McCombe
Publication   Brand Strategy
Date   01/12/2007
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Last Updated ( 14 Jul 2008 )
 
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