4th March 2008
Millward Brown, a global leader in brand, media and communications research has named Cath Booth as winner of its annual Sue Gardiner Global Citizen Award.
The Award was established in 2007 to honor the memory of Sue Gardiner who worked for Millward Brown for 24 years and who, from 1998 – 2005, was joint Managing Director of Millward Brown UK. Sue died suddenly at the start of 2007. It celebrates Sue's memory by honoring the individual who best exemplifies Sue's commitment to clients, global corporate citizenship and personal warmth.
Cath was presented with her award at Millward Brown’s recent Global Management Meeting in Mexico. Handing her the crystal globe trophy, Millward Brown’s CEO Eileen Campbell said: “Cath is a very worthy winner of this award. She embodies the same values Sue held so dear: the ability to bring people together from all over the world with a relentless passion to do great work for the company and our clients. She is a true global citizen, having lived or worked in the UK, Asia, Latin America and Spain. From her base in Spain, she has helped develop strong global client partnerships and been instrumental in growing and managing our business in Europe where she is part of our Continental Europe, Middle East and North African Management Board.”
She continued: “Cath was nominated for the award by four of our business leaders that she has mentored over the years. All paid tribute to her humanity and selfless approach to developing talent. She is an excellent role model and a true inspiration to all who work with her.”
In addition to receiving a crystal globe, Millward Brown will donate $10,000 in Cath's name to the charity of her choice and she will also receive a personal reward. Cath follows in the footsteps of Paul McClean, the first winner of the Sue Gardiner Global Citizen Award. Paul is based in Millward Brown’s Atlanta office in the US.