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Synovate acquires UK retail specialist PS&A PDF Print E-mail
Written by Synovate   
27 Mar 2008

10 March 2008

LONDON — Leading global market research agency Synovate today announced the acquisition of Peter Seagroatt & Associates (PS&A), a UK specialist in the analysis of retail data.

Established in 1994 and based in Essex, PS&A is the leading supplier of retail key account information to the UK petrol forecourt and convenience sectors. Its client base includes top retailers and their suppliers in those areas.

PS&A will be integrated into Synovate Aztec, the company's international retail information business, which has 300 staff in 10 countries and is recognised as an industry pioneer in developing software for this business area.

Synovate's Global CEO Adrian Chedore said the acquisition of PS&A will strengthen the services provided to UK retailers and suppliers. "The combination of PS&A's data access and customer base, coupled with Aztec's world-class software tools, will result in an improved service for UK retail data clients."

Chedore noted that this move follows Synovate's acquisition of SPSL, Europe's leading provider of footfall equipment and analysis to major retailers, in December 2007. "This latest acquisition signals our determination to be a leading player within the retail area not only in the UK but also globally."

PS&A Chairman Peter Seagroatt added, "We have had a successful 14 years, but to go forward, we need access to the best software available. In my opinion, the Synovate Aztec tools are the top choice in the market."

For more information, please contact Paul Matthews at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or on 07919 214 179.

Contact for this press release

John Surrey
Director - Marketing & Communications

Alpha Business Centre, 6th Floor
27 Pindarou Street
Nicosia 1060, Cyprus

Tel: +357 22 366 233

Last Updated ( 27 Mar 2008 )
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