TNS to Bring Together North American and Latin American Custom Businesses in 2009 to Create One Region Serving the Americas
19th March 2008 – Taylor Nelson Sofres plc (TNS), a world leader in market information and insight, announces that it is to bring together its North American and Latin American custom businesses to create one region called The Americas, with planning to happen in 2008 and implementation in 2009.
David Lowden, Chief Executive of TNS, said: “Our clients are seeing significant opportunities and marketing synergies from addressing the Americas market as a whole and there’s a compelling case for aligning our organisation with client needs in this way. Our North America custom business is back on track and we have a great deal of confidence in the future of the business, so now is the right time to create an Americas region within TNS.”
Pedro Ros, TNS Managing Director Global Clients & Sectors, has been given responsibility for planning the regional change that takes effect in 2009 and for recruiting a Head of the Americas. He is also taking overall responsibility for TNS’s North America Custom operations in addition to his existing role, until a Head of Americas has been appointed. Pedro Ros is an experienced market researcher who has been with TNS for over 20 years and is a member of the TNS board. He has worked in a variety of positions within the syndicated and custom business of TNS, including responsibility for Southern Europe, as well as Middle East & Africa and the global Worldpanel business. Importantly, he has significant Latin America experience and effectively established TNS’s operations in that market. As a result of these changes, the current CEO for North America Custom – Kimberly Till – is leaving TNS.
David Lowden added: “Kimberly Till joined TNS to address the overall performance of our custom business in North America and to restructure that operation. She has successfully achieved this and put TNS on a very stable footing in this important market, providing a sound platform for long-term growth. Kimberly has now decided to leave TNS and pursue other interests. We are grateful for her valuable contribution and wish her every success in the future.”