MRS has unveiled the line-up for its popular annual Summer School
This year’s event promises students a far cry from classroom study.
Reinvigorated this year, the ‘Research in Action’ five-day intensive training course is geared towards building business awareness and sharing the latest research techniques – with syndicate groups and on-the-job learning replacing traditional lectures and seminars.
MRS Summer School is now into its 51st year, and looks set to sell out once again as agency and client-side researchers come together to share experiences and learn the secrets of climbing the career ladder. The new-look event is kicked off by convenor Mark Kingsbury, founder of Bootstrap Insights, and is supported by speakers from leading blue chip clients and several leading research professionals.
And to give delegates and their companies even more flexibility, this year’s course is non-residential.
MRS Training Courses & Seminars Manager Robin Nash explains:
“The new-look Research in Action is a brand new approach. We want to offer delegates a course that points to action rather than a traditional learning event constrained by training and disseminating information. They should take back to the workplace knowledge of how to put forward arguments for diverse research projects to suit different business situations, and how to secure board-level buy-in. It’s a big ask for businesses to give up their people to a week-long course – but we’re confident that they’ll see the return after this one.”
Research in Action Summer School runs from 23 – 27 June 2008, at the MRS Training Suite at 15 Northburgh Street, London. For more information or to book a place, log on to www.mrs.org.uk/training to complete a booking form.