London. June 12 — TNS has expanded its financial services offer in Russia with the launch of FasTrack 360° - a market intelligence tool geared to tracking Russia’s fast-growing financial services industry.
The continuous FasTrack 360° research programme, the first of its kind in Russia, conducts surveys on banks, payment systems, investment and insurance companies to collate data from 12,000 adults living in 77 Russian cities per year. The data enables customers to track personal and competitor market share, brand awareness, customer segmentation and customer satisfaction.
A unique component of FasTrack 360° is the integration of data from TNS Media Intelligence, a leading provider of strategic advertising intelligence. This allows financial services brands to correlate market activity such as account openings and closings with media spend by all major competitors. Users will be able to look at these figures on a city-by-city basis, and across an extensive number of products – such as loans, credit cards, retirement accounts and a wide variety of insurance products.
Sam Thayer, Global Head, TNS Finance, said: “We are offering Russia’s financial institutions a unique cutting-edge product with rich data and analytical insights for all major product areas. By calling this pioneering market intelligence programme FasTrack 360°, we are underlining the holistic insights we are providing to the banking, investment and insurance sector.”
Inna Merenkova, Executive Director, TNS MIC, said: “TNS FasTrack 360° offers a comprehensive and integrated approach to understanding Russia’s financial services market and contains the data clients require to accurately analyse market segmentation in Russia. Given the fast growth of Russia’s financial services sector – our own research suggests that 2008 will see 25 per cent growth over 2007 – this is exactly the right time to bring a product like this to market.”
Dmitriy Trofimov, Head of Finance Research Group, TNS MIC, said: “FasTrack 360° allows customers to see changes in market dynamics almost instantaneously. With the addition of insights from TNS Media Intelligence providing accurate tracking of financial services advertising, we believe we are providing a comprehensive service to finance brands that are active in Russia.”
TNS has embedded some of its most successful research products into FasTrack 360°, including:
- TRI*M (identifying the drivers behind customer satisfaction)
- Conversion Model™ (providing detailed views of customer loyalty and competitive threats)
- FutureView (identifying ‘future shapers’ that will quickly adopt a new brand and remain loyal to it)
- Revenue Growth Manager (showing which marketing investments deliver a brand’s best revenue growth).
TNS has launched FasTrack 360° on a subscription basis to any company engaged in Russia’s financial services industry, including foreign-owned global brands as well as domestic brands. Customers can access the monthly research output through TNS Info – the long-established TNS online portal – and also receive detailed quarterly reports. TNS has already launched the FasTrack 360° programme in other markets around the world and also intends to provide similar syndicated research for financial firms tracking SMEs.