Kuulas Research Agency Joins Millward Brown
Millward Brown, a global leader in brand, communications and media research, today announces that the Finnish research agency Kuulas will be joining Millward Brown as a licensee, further expanding Millward Brown’s presence in Europe.
Based in Helsinki, Kuulas was established in 2005 and has rapidly grown to become one of the key research agencies in Finland. The newly created Kuulas Millward Brown will offer the full suite of qualitative and quantitative Millward Brown solutions to clients in Finland and the Baltics.
The Millward Brown office in Finland will be led by the existing CEO of Kuulas, Pekka Kivimaa who has over 18 years of expertise in advertising, marketing, media and retail.
Andrea Bielli, CEO of Millward Brown Continental Europe, Middle East and North Africa said: “We are delighted to be joining forces with the talented team at Kuulas. We have been working with clients in Finland through our Danish and Swedish offices for many years and this new partnership underscores our commitment to them. The Nordics have a high potential for development and Kuulas will work closely with our offices in Denmark and Sweden to make Millward Brown’s services available to the whole region. With our combined resources and the innovative thinking that both organizations are known for, we see this as a fantastic opportunity to offer clients a stronger service.”
Commenting on the new relationship, Pekka Kivimaa said: “Despite our relatively short history we have already been able to bring fresh thinking to the Finnish research market. What makes us different is our passion and ability to bring relevant business insights as well as data to our clients and our focus on understanding and meeting the needs of our clients. We are very proud to represent Millward Brown.”