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Home arrow Market Research Findings arrow Housing/Property arrow The Guide to... Second Homers
The Guide to... Second Homers PDF Print E-mail
Written by BMRB   
06 Apr 2005
According to the Premier 2005 survey, there are about 500,000 adults who have a second home in the UK. They are over 60% more likely than the average Premier respondent to be aged between 55 and 64.

`Second homers` are two and a half times more likely than the average Premier respondent to have a household income of ?100,000 or more. They are almost three times as likely to be in the highest Liquid Asset Score group and 72% more likely to be in the highest Consumer Expenditure Quintile.

They account for 12% of all those who have visited an auction in the past 12 months and almost 40% of the group `specially choose to watch` the Antiques Roadshow.

`Second homers` are 31% more likely than the average Premier adult to be in the highest quintile for internet exposure – the group is almost 50% more likely to use the internet for 30 hours or more a month.

Almost three-quarters of them claim to have noticed roadside outdoor advertising in the past week.

`Second homers` are almost 30% more likely than the average Premier adult to `loathe doing any form of housework` and a quarter of the group employ some form of cleaner or domestic worker.
 
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