The Portable People Meter Success Story Continues...
Written by TNS
14 Apr 2005
LONDON, April 15, 2005 -TNS, the world’s second largest market information company and
a major supplier of radio and television audience measurement services worldwide, today
announced an agreement of intent with the Norwegian National Radio’s Steering Committee
representing NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local
Radio Companies, to launch a Portable People Meter (PPM) panel of 200 individuals.? Plans
to expand the panel to up to 400 people are also under consideration for early 2006.
The Arbitron PPM system uses a device, smaller than a mobile phone, that respondents wear
or carry throughout the day.? It works by detecting unique codes embedded in the audio
portion of any transmission to which the respondent is exposed.? The PPM system can track
digital as well as analog broadcasts, whether carried over the air, by cable, by satellite or on
TNS and Arbitron have been actively working together since 2000 when TNS installed a new
television audience panel in Singapore.? This news from Norway follows the recent RAJAR
announcement that PPM has successfully passed the recent wave of audio meter evaluation
tests in the UK.? Meanwhile TNS Media in Belgium has been using PPM technology since
2003 to measure both radio and TV exposure for VRT on a 450-person marketing panel.? In
September 2004, BBM in Canada selected the PPM system to measure French-language
television audiences in Montreal and Quebec.
Mike Gorton, Head of TV and Radio, TNS, said: “The momentum towards using PPM for
measuring audiences is clearly growing.? This reflects the increasingly personal and
multiplatform nature of broadcast consumption in the 21st century.? This Norwegian
agreement represents a further major step forward for PPM.”
Mr Geir Janga s, Chairman of the Norwegian National Radio Steering Committee,
commented:? “The number of leading Norwegian radio stations represented on our Steering
Committee indicates how important reliable radio audience figures are to the industry,
particularly with the increase in internet based radio.? Through our agreement with TNS,
leading Norwegian stations will have access to sophisticated research and monitoring tools to
better understand their audiences.”
TNS is a market information group. We are the world’s largest custom research company and
a leading provider of social and political polling. We are also a major supplier of consumer
panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We
provide market information and measurement, together with insights and analysis, to local
and multinational organisations.?
Wecombine our specialist sector knowledge with expertise in the areas of new product
development, motivational research, brand and advertising research and stakeholder
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Last Updated ( 03 Aug 2005 )