A new survey from B2B International helps manufacturers of security systems to keep a finger on the pulse of the marketplace
The new security systems monitor from business-to-business market research specialists, B2B International, enables manufacturers of intruder alarms and CCTV systems to track installers’ views on their brands over time and to assess the changing requirements of their target market.
The survey is the first tracker in the security systems market that makes brand preference data available to all manufacturers – and it is available to buy. This annual monitor examines the difference in views between the two important installer groups – electrical contractors and intruder alarm specialists – and is based on 300 interviews with UK installers. It shows what drives the choice of brands of intruder alarms and CCTV systems in this market and the weight of importance that is given to key drivers such as reliability, design, availability, range, performance and price. Each brand is measured against these important attributes.
This is a growing market and the survey examines the business confidence of installers. It measures the swing towards wireless systems and it shows differences between householders and businesses.
Using the brand monitor, manufacturers of intruder and CCTV systems can identify their strengths and weaknesses and those of their competitors. They can see how to reach their target market using the trade press as well as the internet and exhibitions. Most importantly they can use it to develop and modify their products to meet the changing needs of the market.
The monitor costs £2,750 and can be purchased directly from B2B International Ltd.