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Home arrow Library of Research Articles arrow Qualitative Research arrow Qualitative Recruitment: If It Is Based On The Wrong People, It Is All Futile
Qualitative Recruitment: If It Is Based On The Wrong People, It Is All Futile PDF Print E-mail
Written by BRMB   
03 Nov 2008


Working in social research brings diverse subject matter, often involving challenging and very niche respondent groups – in other words they are hard to reach! Nowhere is this more true than in qualitative research. We’d like to take the opportunity to shine the spotlight on our recruitment team, whose efforts to make sure we get to interview the correct people ensure the calibre of our qualitative research.

At BMRB Qualitative, we’ve developed a closely integrated recruitment and research process in-house rather than using external recruitment agencies. Our in-house recruiters and the field team work side by side from project conception, maintaining constant dialogue throughout the recruitment process. This builds personal relationships and creates a sense of loyalty within the team. It also gives the recruiters an awareness of BMRB’s purpose and approach – particularly vital since our work is often fed into the knowledge base for policy implementation or change.

So, experience is key. Our recruitment team (aka The Unsung Heroes!) rises to new challenges every day. They’ve recruited respondents from a huge rangeof social groups, on a plethora of topics – such as families living in low quality housing, children who are due to appear in court, and BBC opinion leaders.

A recent recruitment challenge.
Leyla Mann, Leeds recruiter: “We were recently tasked to find the parents of children with learning difficulties. This was a hard-to-reach sample, and the topic was obviously sensitive to broach. We tackled this with gumption, first by casting the net wide and getting in touch with many local support groups and schools via email contact and personal visits. After this broad start we eventually made contacts which helped us find the right people to talk to. Personal visits worked best so people could see we are genuine and trustworthy – they often have many questions for us which we can answer on the spot. Strengthening and maintaining these relationships through to secondary waves of the survey were key in ensuring the success of this particular study. I must say I got very involved; I was passionate about these parents who were struggling to have their say. This job is all about making people's voices heard”.


Last Updated ( 04 Jan 2009 )
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