November 10th 2008 - London
GfK NOP (UK), a leading provider of global market information and insight, today announced the appointment of Allan Dib as Head of their Marketing Effectiveness Centre of Excellence.
In this role Dib will be leading GfK NOP in developing new and innovative research approaches for testing, benchmarking and improving marketing effectiveness, covering both traditional and cutting edge communication channels.
Dib brings with him over 15 years’ market research and online marketing experience, having held management roles with Nielsen Online, Ipsos ASI, NFO, ninemsn, Fairfax and looksmart.com.au. He has already spent five years working with GfK in Asia/Pacific and in North America, where he was Vice President Brand and Communications and was a founding member of the Marketing Effectiveness Centre of Excellence.
Commenting on this appointment, Richard Jameson, Deputy Managing Director at GfK NOP, said,
“In the current economic environment, our clients need to be even more confident that their communications to existing and prospective customers are both efficient and effective. Allan's intense understanding of marketing and advertising effectiveness across the range of media, industry sectors and geographies will further strengthen our ability to support our clients in extracting maximum return on investment from their marketing activities.'
“I am delighted to be heading the work in driving forward new ideas and innovations within marketing effectiveness here in GfK NOP UK. We have some very interesting initiatives in the pipe line, which I think the market is going to be excited to see, and I look forward to helping our clients understand even more precisely how their brands are performing across their global markets.”
Dib is based in GfK NOP’s London headquarters at Blackfriars Bridge.