November 26th 2008 - London
TNS, the global market insight and information group, has won a competitive tender from the European Commission and the European Parliament to conduct all their qualitative studies. This frame-work contract represents what is believed to be the world’s largest and most prestigious qualitative research programme and is valued at some €15 million over a period of four years. TNS won this tender against IPSOS, GfK and others.
The Eurobarometer qualitative studies will be managed within TNS’ Political & Social sector by TNS Opinion, one of TNS’ most experienced co-ordination centres for multi-country studies. The EU uses its Eurobarometer qualitative studies to examine reactions to different public policies or actions undertaken in connection with them, to evaluate communication material and key messages, and to go deeper into the understanding of some of the quantitative results and the formation of public opinion over time.
These studies will involve focus group discussions and in-depth interviews with both the general public, as well as some specific target groups. The Eurobarometer qualitative studies will cover 34 countries/territories, comprising: the 27 Member States of the European Union (EU), the three candidate countries (Turkey, Croatia and the former Yugoslav Republic of Macedonia); Norway, Iceland and Switzerland, and the Turkish Cypriot Community (located in the area not controlled by the Government of the Republic of Cyprus).
TNS has worked for the European Institutions since 1974 when it first won the contract for the quantitative Standard Eurobarometer studies.
Leendert de Voogd, Global Head of TNS Political & Social, said:
“We are delighted to win this major new assignment from the European Institutions, one of our Global Accounts. This success is due to the hard work of a large international team at TNS which successfully demonstrated our strong track record in conducting sophisticated qualitative market research globally. Our strong presence in the European territory and our knowledge of our clients’ needs have helped us to win this highly competitive tender. We look forward to building on our strong partnership with the European Commission and the European Parliament.”