November 19th 2008 - Washington DC
GfK Roper Public Affairs and Media, a division of GfK Custom Research North America, today announced Bob Ward is joining the company as Vice President, Account Management.
Mr. Ward will be working as a Key Account Manager and responsible for continuing the growth and expansion of GfK’s political and public opinion research in the public affairs epicenter of Washington, DC.
Prior to joining GfK, Mr. Ward worked as a Senior Vice President at the polling firm Fabrizio, McLaughlin & Associates for 12 years where he specialized in public affairs research advising corporations, industry groups and foreign governments.
Mr. Ward’s roots are in political polling, having conducted research for candidates at differing levels, from city council to president. In the early 1990s, he worked for the polling firm, Public Opinion Strategies. He later served as Strategic Information Director for Bob Dole's '95-'96 presidential campaign and later for the Republican National Committee, in both roles he oversaw polling and focus group programs. Most recently he has polled for and advised Minnesota Governor, Tim Pawlenty.
"We are pleased with the addition of Bob to our Washington, DC office and the wealth of experience that he brings in political research and public opinion polling,” says Barry Feinberg, Group Managing Director of GfK Roper Public Affairs and Media and GfK Media and Communications. "His proven track record makes him a valued and exciting addition to the GfK Roper team.”
Mr. Ward will be based out of GfK’s Washington, DC office.