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Home arrow Marketing Research News arrow Company News And Announcements May - December 2008 arrow BMRB Wins Three Year Contract To Run BBC Trust Tracking Study
BMRB Wins Three Year Contract To Run BBC Trust Tracking Study PDF Print E-mail
Written by BRMB   
26 Nov 2008

BMRB has been commissioned by the BBC Trust to undertake its BBC Purpose Remit Tracking Study for the next three years. The BBC Trust, will use the study to track public opinion on the performance of the BBC in terms of each of its stated Public Purposes. BMRB will interview 2,200 adults in the UK per year using a combination of face to face and online interviewing. Results will be published alongside the BBC's Annual Report each year. The company were commissioned to conduct this survey after a competitive tendering process.

The British Market Research Bureau (BMRB) is one of the leading market research agencies in the UK and a key operating company within the Millward Brown Group which, in turn, is part of Kantar, WPP's insight, information and consultancy division.

BBC Trust is the BBC's independent governing body. It works on behalf of the public, the people who own and pay for the BBC. The BBC’s public purposes are: o sustaining citizenship and civil society o promoting education and learning o stimulating creativity and cultural excellence o representing the UK, its nations, regions and communities o bringing the UK to the world and the world to the UK o in promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television More information can be found at: http://www.bbc.co.uk/bbctrust/framework/purpose_remits.html

Last Updated ( 10 Apr 2009 )
 
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