December 12th 2008 - Global
TNS Automotive, the leading provider of automotive information and insights, recently conducted studies in North America and China to contribute to a better understanding of local consumer mindsets relative to ‘green’ in these key auto markets.
With a huge potential of new car buyers, China is expected to become the largest auto market of the world within the next decade, and will be at the forefront of environmental challenges.
TNS China Automotive conducted the “Going Green” study from late September to early October 2008 to deliver expert industry data and insights that contribute to a better understanding of Chinese motorists’ mindsets concerning environmental issues.
TNS interviewed 1,100 car owners and purchase intenders online and face-to-face in 7 cities across mainland China. Top study results exclusively revealed by TNS China Automotive Director for North Asia, Klaus Paur, at the 6th Annual Auto Forum in Shanghai, Friday 7th November 2008.
'Driving Green in Autos’– North America
Consumers, the media and automotive industry are enamoured with ‘green’ of late, as many consumers increasingly seek green goods and services and most businesses are trying to figure out the best way to capitalise.
In the midst of elevated gas prices and a global recessionary environment, TNS Custom and TNS Compete in North America have assembled insights on upper and lower funnel consumer opinions and behaviour concerning ‘green’ and automotive to help set the stage for this important discussion.