Global market research company Synovate has announced that two of its current leaders will be assuming new roles and responsibilities within the company beginning in March.
The managing director of Synovate Brazil, Manuel Lopes, will add the role of Director of Operations for South America to his existing remit.
As part of his additional responsibilities, Lopes will support the local business units in further improving operational efficiency, commercial growth and profitability within the region.
He has over 30 years of experience in the research industry, which has included leading the Portugal and Brazil offices of other top global research firms. Lopes joined Synovate in 2003 and has significantly increased the size of the company's business in Brazil, making it one of the top research agencies in the region.
The Client Service Director for Synovate in Spain, Jesus Caldeiro, will assume a new role as the Client Services and Practices Director for Synovate Brazil.
He will be responsible for managing and growing Synovate's business with key accounts and managing business for Synovate's global practices - Customer Experience, Brand & Communications and MarketQuest - in Brazil. Jesus was the first Managing Director for Synovate Brazil, and was responsible for successfully integrating the business when it became Synovate in 2003.
He also previously served as Managing Director for Synovate Portugal. Jesus will be relocating from Spain to Sao Paulo for his new position.
"I'm very pleased that Manuel and Jesus will be taking on these new roles," said Ignacio Galceran, CEO for Synovate in Latin America and Iberia. "Both have demonstrated their keen business sense and commitment to client service, and I'm sure that Synovate's Latin America business will continue to thrive under their leadership."
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
Sao Paulo - February 2009