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Helping Shape The Future Of The CPS PDF Print E-mail
Written by ORC   
27 Feb 2009
Employing over 8,500 staff, the Crown Prosecution Service (CPS) is the largest “law firm” in the UK with 94% of staff engaged in, or supporting, frontline prosecutions.

The structure of the CPS is unique and the organisation faces the challenge of engaging and communicating with staff spread across England and Wales.

Achieving goals
Engaging with its large, diverse and geographically spread organisation is essential to the CPS, to attain “Employer of Choice” status and achieve its overall aim to:

“Deliver a high quality prosecution service that brings offenders to justice, helps reduce both crime and fear of crime, and thereby promotes public confidence in the rule of law through the consistent fair and independent review of cases through their fair, thorough and firm presentation at court.”

ORC International was appointed to help the CPS achieve its goals by designing and implementing its staff surveys from 2007 to 2010. We supported the CPS in developing all aspects of the project – branded “Help Shape our Future” – from a high impact pre-survey communications campaign to nationwide action planning events to ensure that the survey lead to change.

A combination of creative communications, user-friendly questionnaire design and multi-option methodology ensured that the survey achieved a higher response rate than previous years and enabled managers from across the organisation to get a real sense of the issues impacting upon engagement for their staff.

Getting the message across

In approaching the project it was important to acknowledge that, for an organisation as complex and diverse as the CPS, getting key messages to the right people in a way that would make business sense was a challenge. We set up a survey microsite to act as a portal for useful, actionable information throughout the project process.

The microsite provided substantial value to the project in terms of obtaining buy-in from a local level, as well as raising the profile of employee engagement and its importance across the CPS.

It was critical to the CPS that maximum value was gained from survey results to drive organisational improvements.

Previous surveys had not led to the level of interest and change the organisation would have hoped, so we were tasked with developing an approach to reporting and action planning that would engage managers and provide them with tools they could easily use to generate change.

Planning for action

To support the delivery of interactive reporting outputs and easy-to-use manager reports, we travelled all around the country running a series of 16 action planning workshops. In these workshops, key senior stakeholders were given advice in how to use results to best effect, and led through the process of generating actions.

February 2009

Last Updated ( 27 Feb 2009 )
 
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