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Home arrow Marketing Research News arrow Company News and Announcements January-June 2009 arrow B2B Chosen To Take Part In TV Series From Director Television
B2B Chosen To Take Part In TV Series From Director Television PDF Print E-mail
Written by B2B International   
23 Mar 2009
Business-to-business market research specialists B2B International have been chosen to take part in a new and exciting television series from Director Television called ‘Business Excellence’
 
Launching at the end of March, the series of programmes (www.directortv.org ) will contain contributions from leading organisations and advisors from the public and private sectors who are performing at their very best and who can provide guidance on how to achieve business excellence in their speciality industry sectors.

The programmes will deliver help and advise directors and senior management teams on a range of critical issues.  

Two B2B International directors, Nick Hague and Carol-Ann Morgan, appear in the first programme called ‘Modern Day Marketing’.  This looks at how important marketing and market research are in the current business climate and how the internet and technology have changed the rules of the marketing game.  
 
Presented by Nicholas Owen, the programme can be viewed on the Information TV channel Sky 166 and BBC/ITV FreeSat Channel 406 on Monday 23rd March at 9pm (GMT).  Overseas viewers will be able to see this over the internet via links on leading and relevant websites (CBI - http://www.cbi.org.uk ).



About B2B International
B2B International is a specialist business-to-business market research agency providing individually-tailored market research services to a broad range of clients.

B2B International’s specialisation is borne out of 30 years’ experience in b2b market research.

From its European headquarters in the UK, its Asian base in China and its office in the USA, B2B International’s wealth of industry expertise means that it has managed over 1,000 custom-designed market research projects covering all different industry sectors throughout the world.

B2B International helps clients enter a new market, build their position in a market, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign.  

Highly skilled in data collection, analysis and reporting, B2B International prides itself on turning the information it gathers into clear, actionable findings, providing insights that will add value to any business.

Last Updated ( 23 Mar 2009 )
 
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