Market research agency 2CV in London www.2cv.co.uk part of Cello group, launches their first North American office in San Francisco as part of their global expansion plan.
Clients include EA, PlayStation 2, Nokia, Microsoft, News International, Yahoo, Virgin, Nike and American Express.
Pioneers in market research in the UK they will be bringing specialist methodologies such as online, blogs and ethnography to the US market.
Full service research business 2CV, part of Cello Group, announces the opening of its first North American office, as the initial stage of a global expansion plan following a period of unprecedented business growth.
Operating out of San Francisco, 2CV North America has been established to cement the business’ existing global footprint and in response to growing client demand for a permanent North American presence.
Remi Abbas, Vice President of Qualitative Research, and James Redden, Vice President of Quantitative Research; will head the North American team, overseeing the delivery of research for existing client business as well as driving new business in and around the greater Silicon Valley area and the North American region.
2CV North America will provide a full suite of qual and quant methods, ranging from Ethnographies, Focus Groups and cultural analyses through to segmentations, concept testing and advanced analytic techniques.
2CV plans to establish a number of further offices in order to create local hubs in major business centres in North America, Asia and Europe. The move is designed to offer existing and prospective clients the benefits that an international network can deliver while maintaining the boutique service and creative approach for which is it is known.
Vincent Nolan, CEO and founder comments:
“North America is a crucial market for 2CV as we continue to grow our US and international client base. Establishing the first of our international hubs here was the natural choice – home to some of our largest clients and, more broadly, of technological innovation.
“The move is part of 2CV’s broader business strategy to add scale and specialist services traditionally only available through the big corporate research houses. We aim to broaden our sphere of influence, while maintaining our hotshop heritage, principles of creativity, boutique service and innovation.”
2CV recently announced the creation of 2CV Analytics and the appointment of Simon Lane, former Head of Analytics for Orange at France Telecom, to head the unit.