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Home arrow Marketing Research News arrow Company News and Announcements January-June 2009 arrow Synovate Selects Vision Critical Platform To Power Synovate Community Panels
Synovate Selects Vision Critical Platform To Power Synovate Community Panels PDF Print E-mail
Written by Synovate   
10 Apr 2009

Leading market research company Synovate today announced that it will use Canadian software provider Vision Critical to power its online community panels around the globe.

Vision Critical is the global leader in online community panel and interactive research software.

The agreement enables Synovate to access Vision Critical's interactive research software Sparq and simulated shopping Fusion platform.

Vision Critical will provide software, hosting and technical support for Synovate Community Panels. This will allow Synovate to set up and manage community panels for clients anywhere in the world. Synovate's leading research solutions will be marketed and delivered alongside these community panel capabilities, providing clients with a "best in class", fully integrated offering.

Adrian Chedore, Global CEO for Synovate, said:
"Clients want the ability to engage with their customers and potential customers in an interactive, ongoing and in-depth manner. Synovate Community Panels address this demand. Community panels are the fastest growing sector of market research. Our partnership with Vision Critical will ensure our clients have access to world leading capability in this area."

Angus Reid, CEO for Vision Critical said:
"Synovate is recognised as a global leader in marketing research. We are delighted that they have chosen our platform for online community panels. Under our arrangement Synovate will have full access to the best technology and talent in the growing field of online research based on communities. We will both benefit from the exciting potential that new media offers to the research industry."

Chedore added:
"We are delighted to have established this relationship with Vision Critical. Synovate searched the market for the very best in terms of software and understanding. It's clear that the Vision Critical platform and dedicated focus on community panels makes them the best available in the market today. Synovate's international capabilities and reach, allied to the Vision Critical software, is an immensely powerful combination for our clients."

About Vision Critical
Canada based Vision Critical is the world’s leader in technology and support services to help clients engage with and learn more from customers using interactive surveys, discussion forums and 3D environments.

The Sparq and Fusion platforms are currently used by over 250 companies and engage almost 2 million respondents worldwide.

For more information on Vision Critical visit .

About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.

For more information on Synovate visit .

London - March 2009

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