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Home arrow Market Research Findings arrow Economic Climate and Consumer Confidence arrow Consumers Remain Cautious, But Confidence Slowly Increasing.
Consumers Remain Cautious, But Confidence Slowly Increasing. PDF Print E-mail
Written by GFK NOP   
17 Apr 2009

Confidence highest since May 2008, but remains low.

GfK NOP Consumer Confidence Index has increased five points to -30.   

Confidence in the “general economy” over the next 12 months increases seven points.

Rachael Joy in the Consumer Confidence team at GfK NOP commented:
“This month Consumer Confidence jumped quite significantly to levels not seen since May last year. It still remains historically very low, but suggests that lower interest rates and a better picture for household bills are restoring some confidence among UK Consumers. Certainly, when looking to the future, consumers are feeling better about the likely performance of the economy over the next 12 months.”

UK Consumer Confidence Measures – March 2009
The overall index score this month has risen five points to -30, eleven points lower than this time last year. The rise this month has been driven by increases in confidence the economic situation over the next and during the last twelve months. The annual moving average continues its downward trend and has dropped one point to -32.

Personal Financial Situation
The index measuring changes in personal finances during the last year has risen by one point to a score of -17; this is thirteen points lower than this time last year.
The forecast for personal finances over the next year has risen two points to a score of -6. This is ten points lower than February ’08.

General Economic Situation
The measure for the general economic situation of the country during the last twelve months has risen by seven points to –75; this is thirty-two points lower than this time last year.

Expectations for the general economic situation over the next twelve months have risen by nine points to -31; one point higher than March ’08.

Climate for Major Purchases

The major purchases measure has risen for the fifth month in a row, by one points, to -23; this is now only two points lower than this time last year.

Savings Index

The ‘now is a good time to save’ Index, has risen by two points to -23, this is a massive forty-eight points lower than March ’08.

The UK Consumer Confidence Survey from GfK NOP was conducted amongst a sample of 2003 individuals aged 16+ on behalf of the European Commission. Interviewing was carried out during 6th – 15th March 2009.

Quotas are imposed on age, sex, region and social class to ensure the final sample is representative of the UK population.

About GfK NOP Ltd

GfK NOP Ltd is part of the GfK Group and a market leading research agency in the UK and internationally. It is a renowned supplier of market data, trends and insight to both public and private sectors, providing industry specialists, best-in-field research design, methodologies and analytics for qualitative, quantitative, ethnographic, omnibus and online research services.

For further information, please visit our website:

March 2009

Last Updated ( 17 Apr 2009 )
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