Written by Bazis Intelligence Group
15 Jun 2009
Research company Bazis IG starts new project that is called “Thinking of ageing”.
Project objective is to understand the opinions of Russian people about post-retirement life.
Among others, one of the tasks is to clarify the psychological old age.
After all we hope to understand what “old age” associations people have, what young and middle-aged people are going to do being old.
In addition we would like to determine how post-retirement expenses/money will change: reduce or increase.
Project results will allow us to formulate the recommendations about first step for changing reverse opinion about aging in Russia.
All data will be regularly published on our website from July 1 to August 15. Follow Bazis IG news!
Project “Thinking of aging” is part of the big research, final results will be presented on the ESOMAR Young Researcher Award.
Bazis IG is a full-service research agency, working in Russia and CIS. We specialize in creative qualitative research – expert groups, ideation sessions, design labs.
In quantitative arena, we carry out large scope CATI and FTF projects. Bazis IG is a member of variety of professional organizations – Russian Marketing Guild, American Marketing Association, as well as the most influential society on this field of work – ESOMAR.