Qualitative data analysis software developer QSR International today announced a partnership with Malaysian firm StatWorks as part of its continued global focus.
QSR International CEO John Owen said the company will manage QSR's entire reseller network in Malaysia and Singapore, and deliver local support for its NVivo and XSight software, including training.
The partnership recognizes the growth of the research market in South East Asia and the demand for QSR's software in the region.
“Malaysia and Singapore are considered important countries for qualitative data analysis and are known for their efforts in establishing stronger business intelligence (BI) capabilities within government and industry," said Mr Owen.
"StatWorks already offers a comprehensive suite of computational analytics technology to improve BI capabilities and has a strong track record as a reseller for QSR. Their distribution of QSR software in these countries has the potential to significantly impact the way qualitative research is managed in a range of Malaysian and Singaporean industries, from education and health, to finance and market research.”
StatWorks Group Director Maheskantha B said the timing of the partnership was ideal and would help address a gap in the market.
"Currently, in the South East Asia region, there are many solutions to address the quantitative analysis area, but few good solutions for the qualitative area, especially for academic, government and commercial researchers. NVivo, from QSR International, is the market leader for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis on small or large volumes of data is required," he said.
"NVivo facilitates the management, exploration and analysis of unstructured data and fits in with StatWorks offerings to our current clientele as well as potential customers in South East Asia. We're very pleased to have been awarded the partnership."
QSR software is already used by academic, government and commercial organizations in more than 150 countries, including Sunway University College in Malaysia and Singapore Management University in Singapore.
Mr Owen said QSR's partnership with StatWorks was effective immediately.
About QSR International Software
NVivo 8 allows users to upload and analyze video, audio, images and text side-by-side.
Use it to test theories; identify trends and cross-examine information in a multitude of ways by classifying, sorting and arranging thousands of pieces of information; examine complex relationships in the data; and, combine subtle analysis with linking, shaping, searching and modelling features.
Professional models and charts can be created, and NVivo project files and results can be shared via mini websites – even with those who don’t have NVivo. The software can also identify the work of individual team members even after separate projects are merged.
QSR's XSight software – designed specifically for commercial researchers and analysts with tight deadlines to meet - will also be sold by StatWorks.
About StatWorks Group
StatWorks, a leading Computational Analytics Solution company, was formed to specifically address the growing market for numerical solutions based on computational analytics technology.
The company has since expanded rapidly to include a wide range of high quality numerical analytics software, handheld technology and business intelligence solutions for various business and academia industries.
StatWorks has established strong commercial and technical relationships with many leading organizations in Malaysia, Singapore, Indonesia, Thailand and other regional countries within the South East Asia region.
Its customers include Ministry of Education, Government Investment of Singapore, Citigroup, Merrill Lynch and Agilent Technologies. StatWorks has Education Technology; Analytical Solutions; and Enterprise Solutions Divisions.
For more information, visit www.statwks.com .