The Guide to... Super Consumers
Written by BMRB
08 Mar 2005
The latest Premier TGI 2005 data includes a new segmentation called
`Consumer Expenditure Quintiles`, which segments people according to
their spending levels. The highest quintile group consists of over two
million Premier respondents – the so called `Super Consumers`.
Almost are third of these `Super Consumers` are aged between 35 and 44, and 64% have a household income of ?100,000 or more.
They are over 60% more likely than the average main shopper to have bought gold or platinum jewellery in the last 12 months.
They also account for 45% of all sauna/Jacuzzi owners.
45% of `Super Consumers` would not `want to be without` the internet, and three-quarters have made an online purchase.
Over 50% believe it is `important to be attractive to the opposite
sex`, and 37% of `Super Consumers` are `prepared to pay more for luxury
toiletries and cosmetics`.
They are 67% more likely to have flown in the last 12 months on
business. `Super Consumers` are over 50% more likely than the average
Premier respondent to have noticed `advertising at an airport` in the
They are twice as likely as the average Premier respondent to have drunk five glasses or more of champagne in the last month.