Join Our Newsletter

Events Calendar

« < December 2018 > »
25 26 27 28 29 30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31 1 2 3 4 5
Home arrow Market Research Findings arrow Food and Drink arrow A Preference For Low-Fat And Healthy Food
A Preference For Low-Fat And Healthy Food PDF Print E-mail
Written by GfK   
13 Aug 2009
Findings of the survey "Kitchen and cooking in Germany 2009”

More than two thirds of German citizens claim to be able to cook well or very well.

However, cooking skills have deteriorated slightly overall in Germany over the past six years.

These were the findings of a survey carried out by GfK Panel Services.

Around 15% of consumers surveyed stated that they could cook very well.

This means that the number of "top cooks” among the German population has decreased slightly since 2003, when the figure was 17%.

The percentage of those assessing their cooking skills as good has also fallen in the past six years, from 55% to 53%.

In contrast, the number of men and women who can cook reasonably well has risen by 2 percentage points to 22%.

The number of households whose members can cook "less well” has increased fractionally from 7% to 9%.

It is evident that taste and quality play an important role when it comes to cooking. Regardless of whether they cook themselves or not, a large majority of consumers subscribe to the statement that "homemade food tastes better, and I know what’s in it.

” A total of 84% agree with this view; the figure has not changed since the last survey. In contrast, significantly fewer people cite enjoyment as a motivation when it comes to cooking, with only a third of all households naming cooking as a hobby.

Nowadays, almost all German citizens believe that cooking is also an activity for men. Just 7% of those surveyed agreed with the statement that women alone should have the task of preparing meals.

Division of labor, including in the kitchen, is a matter of course for the vast majority of Germans.

Varied and healthy
Healthy food continues to gain in popularity. In total, just under three quarters of respondents claimed to appreciate fresh ingredients and homemade meals.

This figure has continuously increased since 2003, from 63% to 74%. Correspondingly, Germans are consuming fast food less often. In 2003, 10% of those surveyed still ate French fries, hotdogs and burgers at least once a week, whereas today the figure is only 6%.

Meanwhile, the number of those who prefer to cook low-fat and nutritious food has remained constant, with more than half of German citizens placing importance on this.

Regional and traditional cooking in fashion
Family recipes are currently experiencing a small renaissance. Just under half the respondents believe that it is best to cook in the way they were taught at home, compared with the 40% who shared this opinion six years ago.

Whether Swabian or Bavarian, North German or Saxon – in the past few years, German regional cuisine has asserted its importance.

In 42% of all households, local dishes such as spätzle (egg noodles), semmelknödel (bread dumplings), schnitzel, labskaus (similar to a corned beef hash), and pea, bean or lentil stews are served up at least once a week.

Cooking as a shared activity

Enjoyment of cooking together with other people has increased slightly. Currently, 28% of respondents say that they enjoy cooking in company, whereas the figure was 3% lower in 2003.

As a rule, dishes cooked at home tend to be well known rather than exotic. Only 13% of consumers experiment with more unusual recipes in the kitchen.

However, most of those surveyed stated that they had a preference for exotic meals when eating in a restaurant.

The survey also revealed that German citizens are comparatively keen bakers, with almost a third of respondents engaging regularly in this activity.

However, 43% said that although they enjoyed baking, they did not regularly devote time to this hobby. No baking at all takes place in 16% of German households.

The survey
The baseline survey "Kitchen and cooking in Germany” has been carried out for the fourth time, following previous studies in 2003, 2005 and 2007.

It aims to identify trends and tendencies related to the subject of kitchen and cooking, kitchen appliances and household fittings, as well as the cooking and baking habits of German citizens.

5000 representative private households in Germany were asked how they rated their cooking skills and how often they cooked and baked, among other questions.

The GfK Group

The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions.

It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media.

The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2008, the GfK Group’s sales amounted to EUR 1.2 billion.

For further information, visit our website: .

Nuremberg - 4th August - 2009


< Prev   Next >


How important is market research to start-ups in the current economic climate?

RSS Feeds

Subscribe Now