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Home arrow Marketing Research News arrow Company News And Announcements July-December 2009 arrow Echo Research, Launches New Online, Low-Cost Global Media Monitoring And Evaluation Service
Echo Research, Launches New Online, Low-Cost Global Media Monitoring And Evaluation Service PDF Print E-mail
Written by Echo Research   
20 Aug 2009
Global reputation and communications research firm, Echo Research, launches a new online, low-cost global media monitoring and evaluation service called EchoSonar.

EchoSonar is the industry's first fully automated and costed online brand management and benchmarking tool.

It harnesses the speed of technology and the accessibility of the on-line media to 'spider' coverage from around the world from 30,000 titles, in all Latin languages, and returns findings according to key words - be they specific brands, products, messages or topics.  

From as little as £525 per month regardless of volume to be tracked down, if it's out there – this system will pick it up in either a Monthly Scorecard Report or a Daily News Alert with links to the online articles, and results displayed by competitor, market, media type, and trend, together with a monthly tonality report.  

For the first time, clients can set their own parameters, get a quote and order a report or daily news coverage directly on-line and be in complete control of their budgets.   

Said Echo Group CEO Sandra Macleod:  
"We've increased the quality and range of our media and stakeholder research services to meet changing client needs and circumstances.  As much as anything else, EchoSonar is a product of the times - high speed, low cost.  It provides a very quick 'sense' of competitor activity and messaging from around the world, saving the cost of buying in press cuttings and human analysis.  This is targeted at global brand managers, and agencies through to teams who may not have the budget or requirement for detailed content analysis, but need to keep their finger on the pulse of their online media profile.  As and when they need greater depth or insights from stakeholder research, we'll be there for them."

A tried and tested system, existing clients include Lloyds TSB and EADS. 

One client commented:
“this is a 21st Century solution for those ready to move into the on-line world.”

For a demo and quote, people can access it via Echo's website ( or directly via

With offices in London, New York, Paris and Singapore, Echo has over 200 full-time employees and specialist analysts working across 35 countries in 33 languages.  

Since its launch in 1989, the group has served 500 world-class clients, including corporations, government departments, not-for-profit organisations, and nation-states.

On the Register of Expert Witnesses and ISO-accredited, Echo has won a record 60 industry awards for measurement and integrated research, including 20 Gold and three prestigious Platinum awards from the Association of Measurement and Evaluation of Communication (AMEC).  

Echo is a full participant in the United Nations Global Compact for business.


London UK - August 2009

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