Thinking globally, acting locally
New York headquartered, international research group, MSW, previously McCollum Spielman Worldwide, has selected insight engineers, headquartered in the UK, as their new brand and communications partner for the UK.
Peter Klein, President/ CEO, MSW commented:
“I am delighted to have established this new relationship with insight engineers, having enjoyed successful working relationships with key senior personnel back in the early 1990’s. A shared philosophy and understanding on communications research, plus an overlapping client base, made this an ideal time window to re-introduce the proven international MSW research approaches to the European region via extremely knowledgeable and trusted colleagues at insight engineers”.
Jeff Deighton, Managing Partner, insight engineers, added:
“Most clients are asking for grounded insights on how to engage consumers and how to make communications pay in changing times. It is very exciting for us and our clients that insight engineers now has a proven set of approaches, & benchmark metrics, available for experienced & sensitive use in Europe. We can now cover a full range of brand building issues from strategy identification and both single & multi channel communications research, through to advertising/ brand health tracking, market/ media modelling and ROI accountability. I am really looking forward to working closely with Peter and his executive vice president, Steve Jagger, to support existing and new clients”.
Phil Gray, Senior Partner, insight engineers, further commented:
“Jeff and I are delighted to be working together with MSW (again). We are also pleased to have recruited two senior personnel – Caspar Tearle, ex JD Power and Ipsos Loyalty, and Caroline Sharp, ex Ipsos ASI, Leapfrog and long-term ad agency planner – to join us for the September launch of this new division, MSW/ insight engineers Communications Research Solutions. Advertising and brand research requires emotion, relevance and differentiation and we are looking forward to helping clients with precisely this type of proven input. Look out for our regular Topline newsletters!”.
Visit us on the web at www.mswresearch.com and www.insight-engineers.com