Former Head of Research at BT appointed to lead division focused on research communities
FreshMinds Research (www.freshminds.co.uk/research) today announces that James Turner, formerly Head of Research at BT, will head up their Research Communities and Panels division.
For the past two years, through its sister company FreshNetworks (www.freshnetworks.com), FreshMinds has invested in developing the technology and expertise to enable clients to use social media tools to deepen customer insight.
James joins FreshMinds Research to further these capabilities to additional clients and draws a clear distinction between using online communities for research and for wider marketing purposes.
FreshMinds Research takes over responsibility for clients who wish to use social networks and online communities for research purposes, while FreshNetworks will continue to focus on companies using social media to support marketing objectives.
Research communities bridge the gap between marketing communities and research panels.
They blend the rigour of the traditional panel for quantitative research with the multi-way communication of communities that facilitates qualitative insight.
The communities offering combines leading technology with FreshMinds Research’s award-winning analysis and provide a one stop shop for research buyers looking for a cost-effective way to conduct research.
FreshMinds Research provides a complete service including community planning, implementation, community management, research management and insight delivery.
James Turner, Head of Research Communities and Panels, brings over 12 year’s research and consulting experience to FreshMinds Research and has extensive client-side experience of conducting and managing continuous research.
At BT he pioneered the use of numerous web 2.0 research techniques.
Commenting on the announcement, James Turner said,
“It has become clear research teams have a real need for online communities that are designed specifically for research purposes. FreshMinds Research is well-known for being at the forefront of the research industry and I am thrilled to have the opportunity to join a company that is responding so positively to that demand. With so much experience in social media and Web 2.0 research techniques, FreshMinds Research is leading the market in this space.”
“Recent developments in technology mean that the potential applications for online communities and social networking within the context of research are enormous,” said Alistair Leathwood, Managing Director, FreshMinds Research.
“We’re really excited to be bringing these capabilities to research teams and providing the platform that enables research managers to have an ongoing interaction with key groups. James’ experience in this field will be invaluable as we broaden our work in this area and we are delighted to welcome him to the team.”
“Since the launch of FreshNetworks two years ago, we have really been pushing the boundaries of what brands can achieve using social networks and online communities. We’ve continued to invest heavily in technology and refine our methodologies to create a product that is truly industry leading. As more research moves online and research teams rightly focus on continuous engagement, now is the time to take that investment and for FreshMinds Research to apply it to the research environment,” said Charlie Osmond, CEO.
“Using online communities for research and marketing purposes are two very distinct disciplines that require different approaches. Online research communities are a highly effective and cost-efficient means for conducting qualitative research – typically clients will save between 25% and 40% by using a community instead of more traditional techniques. It’s a very exciting time as we bring so many web 2.0 research techniques to market and we hope that research teams across the industry will share our enthusiasm for using social media to bring new insights to the research process.”
FreshMinds is one the UK’s leading research consultancies. A unique combination of market research and business research skill sets helped the firm become the MRS UK Market Research Agency of the Year twice in a row.
In 2007 FreshMinds started to build and manage online communities for research and now manages communities based on the FreshNetworks platform and in 2008 the company won the £5M HBOS / Sunday Times London Million Entrepreneur Challenge.
FreshNetworks is a social media agency. The company provides software and services to help brands effectively engage their customers online.
FreshNetworks’ proprietary social media platform powers communities that drive insight, innovation and advocacy.
London - 15th September 2009