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Home arrow Marketing Research News arrow Company News And Announcements July-December 2009 arrow B2B Agency Circle Research Recruits Service Sector Specialist
B2B Agency Circle Research Recruits Service Sector Specialist PDF Print E-mail
Written by Circle Research   
12 Oct 2009
Rapidly growing B2B research agency Circle Research ( has further strengthened its team by appointing Andy Booth as Client Director.

Andy has over 30 years experience in the business intelligence field.  

He started his career as a Unilever graduate trainee working in their wholly owned agency RBL.

Moving into client-side he became a Research Manager at British Airways before heading to Brussels to head up the global research function at DHL.  

A spell as European Marketing Manager at UPS was followed by a Research Director role at change management consultancy MSB (Managing the Service Business).  

In 2000 Andy joined Marketing Direction (MDL) as a Director and Partner.  

Andy’s research focus lies in the service sector, in change management/employee alignment and in NPD.  

He has specific expertise in travel, tourism and in logistics/distribution and his recent clients have included many of the major airlines and alliance groupings.   

David Willan, Chairman of Circle Research, commented:
“We’re absolutely delighted that Andy is joining Circle.  He will make a significant impact and will help to move Circle into its next phase of growth.  Andy is a well-respected industry  professional with an outstanding track record”

David added:
“Since the launch of Circle in 2006 we have remained true to our original vision for the company - a vision that is based upon our firmly held belief that research buyers want to deal with a senior team of sector specialists - people with a client-centric approach and deep understanding of customer issues and business imperatives.  Our team is focused upon delivering this vision and Andy will be an integral part of this”.  

About Circle Research
Circle Research is a specialist B2B market research agency with global capabilities.  

Our approach is based on six pillars:
- We live and breathe B2B
- We deeply understand the business issues that clients face
- We are skilled in both qualitative and quantitative techniques
- We have strong UK and international expertise
- We only employ highly experienced research professionals
- We deliver outstanding levels of client service

Circle Research was shortlisted by the MRS as New Agency of the Year in 2008 and has shown significant year on year growth since its foundation in 2006.

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12th October 2009

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