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UM Reveals Empowered People PDF Print E-mail
Written by Marketing Interactive   
13 Oct 2009
Social networks have given consumers the power, more than ever before, to dictate a brand's lifespan by influencing followers, suggests a new survey done by Universal McCann.

Prashant Kumar, CEO of Universal McCann said,
“Today, the brand is not what you think it is, but what search engines say it is.”

“Consumers are engaged in the exchange of information extending to influencing purchase decisions through such platforms and making their voices heard,” he said.

The "Power to the People" survey polled respondents aged 16 – 54 years, and also revealed that 82% of active internet users in Malaysia watched video clips online, while 79% percent contributed to blogs, personal sites, and YouTube.

The most popular activities on social networking sites among Malaysian respondents include messaging friends (74%), uploading photos (64%), and locating friends (66%).

“Pop culture artist Andy Warhol predicted that everyone in the world will enjoy at least 15 minutes of fame,” recalls Kumar. “Now in the Twitworld, it’s 140-characters of fame. In the social media context, you are what you share. Your reputation and currency online is built and broken based on what you share.”

The survey tracked 22,729 active Internet users in 38 countries between November 2008 and March 2009.

Malaysia - 30th September 2009

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