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Home arrow Market Research Findings arrow Media / Social Media arrow Simmons Two-Year Study Brings Deeper Levels of Information
Simmons Two-Year Study Brings Deeper Levels of Information PDF Print E-mail
Written by Simmons   
14 Mar 2005
Including in-depth demographic, psychographic, and lifestyle descriptions of all Americans, and the Hispanic/Latino market

NEW YORK (March 15, 2005) - Simmons, an Experian Company and most respected authority on the behavior of the American consumer, today announced the release of its Two-Year Combined Study. The Fall 2004 National Consumer Survey, Adult Two-Year Combined Study is a powerful information source for advertisers and marketers who want to connect with hard-to-reach consumer segments or understand low-incidence brands.

Since 1950, Simmons' consumer information has helped bring more goods and services to market than any other research firm in North America. It's National Consumer Study (NCS), which is released twice per year, provides an in-depth, statistically reliable view of the American consumer and has information on what consumers buy, where they shop, their attitudes and lifestyles and the media channels they use.

The Two-Year Combined Study merges Simmons two most recent full-year National Consumer Studies for even more in-depth information. With a sample size of over 50,000 English and Spanish-speaking respondents, the study provides deeper levels of information so advertisers can examine data at a more granular level for targeting the smallest niche segments of the mass population. The NCS includes demographic, psychographic, and lifestyle descriptions of all Americans, including the Hispanic/Latino market.

"By combining the studies we have doubled the sample size and increased the amount of information available," said Chris Wilson, president of Simmons, an Experian Company. "The findings, which are available through a simple and easy-to-use "drill down" menu, allow marketers to understand and communicate more effectively with their customers across multiple touch points."

With additional access to Spanish-speaking respondents, marketers can use the Two-Year Combined Study to tap into one of the fastest growing consumer groups in the country. It offers information on over 8,000 brands, 450+ product categories, media, demographics and consumer lifestyles. Categories measured include:

  • Apparel
  • Alcoholic beverages
  • Appliances, household items, home repair
  • Automotive
  • Business purchase influence
  • Cats and dogs
  • Computers
  • Demographics
  • Electronics
  • Finance (banking, credit cards, insurance)
  • Food and drink
  • Gum and snacks
  • Kids' products (clothes, toys, baby care)
  • Minicycles, mopeds, motor scooters
  • Motorcycles
  • Personal care products
  • Pharmaceutical
  • Radio listening
  • Shopping, gifts, stores, restaurants
  • Smoking
  • Soap and laundry products
  • Telephones
  • Television viewing (non-cable and cable)
  • Travel

Simmons research information is collected directly from more than 30,000 individuals who complete surveys about what brands they buy, what media they use and which Internet sites they visit. The information survey is used by media companies, advertising agencies and marketers to target marketing offers to the most appropriate consumer through the most appropriate media vehicle.

About Simmons
Simmons, an Experian Company is America's leading provider of consumer product purchase, shopping and media usage behavior, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions. Simmons surveys more than 30,000 people annually to produce the National Consumer Adult, Teens and Kids Surveys. Each of these reports provides individual and household information on approximately 8,000 brands in more than 450 data categories. Simmons' proprietary BehaviorGraphicsTM and other segmentation systems provide unique and powerful capabilities to segment consumers by lifestyle, attitudes, shopping frequency and volume, price preference, entertainment consumption, media usage and myriad other descriptors. For more information, please visit us at or contact Matthew Besler at 224.698.4415 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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