As Executive Vice President of Sales and Marketing
Former Arbitron executive to lead growth of company’s expanding marketing research platforms
Innerscope Research, the leader in biometric insights for media and marketing companies, announced today that Linda Dupree has joined the company as Executive Vice President of Sales and Marketing.
A recognized industry leader, Dupree will be responsible for directing Innerscope’s continued growth and positioning at the forefront of next-generation media and marketing research.
Dupree possesses more than two decades of industry experience, including the last 19 years at Arbitron Inc.
She has been a significant contributor to advances in media and marketing research, working across a broad advertising spectrum, including roles within and alongside content providers, advertisers, agencies and research suppliers.
“Linda’s deep insight and understanding of the revolutionary technologies that are advancing media research, as well as her experience with those companies that comprise our core business, will continue to drive Innerscope’s growth,’’ said Dr. Carl Marci, CEO and cofounder of Innerscope Research. “We’re thrilled to add someone with such broad and deep expertise.”
At Arbitron, Dupree served in a number of capacities, primarily in sales and marketing.
Her last position was as Executive Vice President responsible for the multimedia new product development division, in which she conceived and implemented core product technology enhancements.
Dupree also was co-General Manager for Project Apollo, a joint venture between Arbitron and The Nielsen Company that produced groundbreaking marketing research in concert with a group of leading national advertisers.
“It’s a privilege to join Innerscope, whose innovative technology possesses the versatility and scalability to interpret the evolving media landscape,’’ Dupree said. “Neuroscience is a field of research that’s receiving increased attention from marketers, and Innerscope’s science, technology and validation make it stand out.”
Dupree began her career at Gannett in 1981 and has held positions at The Stroh Brewery Company and Grey Advertising.
She holds a B.A. from Millsaps College and did post-graduate work at the University of Tennessee.
About Innerscope Research
Innerscope Research is dedicated to solving difficult marketing research questions by measuring and analyzing subconscious emotional responses to media.
With its breakthrough Biometric Monitoring System™, Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight.
Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice.
For more information, visit http://www.innerscope.com .
Innerscope is a registered trademark of Innerscope Research, LLC.
Boston - 6th October 2009