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Home arrow Market Research Findings arrow Online Consumerism arrow Should Online Get A Go This Christmas?
Should Online Get A Go This Christmas? PDF Print E-mail
Written by A& M   
30 Nov 2009
As the festive season fast approaches, a new PayPal survey expects Malaysians to spend nearly half of their holiday cash online but will advertisers be there to greet them?

PayPal said Malaysians are entering into the festive spirit with six in ten shoppers to spend more or the same amount during the upcoming holiday season as compared to last year.

According to the survey, the average festive spend amongst Malaysians this year is expected to be US$212 which is a fair bit lower than expected during Chinese New Year at US$278 per person.  

"Many online merchants will be gearing up for the festive period and encouragingly it looks like spending is due to remain stable, if not rise in Malaysia," Mario Shiliashki, GM of PayPal SEAsia and India, said.

Despite the predicted flurry of online holiday shopping, there is unlikely to be a huge spike in online advertising spend during this period.

"Not in my medium but in search, yes," Pixel Media Malaysia country manager, Shelly Ng said.

Pixel Media is a leading Asian online advertising sales network.

It recently rolled out Adsfactor, which aggregates advertising inventory across various vertical websites and groups it into content categories to help advertisers reach audiences online, to the Malaysian market.

Ng said for the moment she has not seen many advertisers asking for specific festive season campaigns but the company was currently coming up with packages to "rope in advertisers during that period."

"Christmas is big but just like any other festive season [in Malaysia] you see the money going more towards print," Ng said.

"I have not seen it in the past five years and I don't think it will happen this year either," she said.

Out of the four countries surveyed by PayPal, Malaysians showed the strongest preference for overseas merchants online.

Malaysia - 6th November 2009

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