The Guide to... Flown The Nesters
Written by BMRB
22 Mar 2005
There are around 1.8 million adults in GB aged between 15 and 34, who
are not married and do not live with relations – these are classified
by TGI as being in the Lifestage group `Flown The Nest`.
Despite representing around 4% of the total GB adult population, `flown
the nesters` account for 19% of all first time buyers of electric
irons, 16% of electric kettles and 14% of microwave ovens.
They account for 11% of all those living in rented accommodation.
`Flown the nesters` are almost twice as likely as the average 15-34 to
be `very interested` in newspaper articles about media, marketing or
A third of them agree that they are `a regular cinemagoer` and they are
over 30% more likely than the average 15-34 to have visited the cinema
in the last week.
They are over twice as likely as the average adult to eat Nestl? ice
creams tubs/blocks, but 35% less likely to eat Birds Eye frozen
125,000 of them access the internet for more than 30 hours a month.
A fifth of `Flown The Nesters` agree that `home d?cor is of no
particular interest to them` and unsurprisingly they are 27% less
likely than the average 15 to 34 to `specially choose` to view Changing