Latest Fashions Drive Sales of Womenswear
Written by TNS
24 Mar 2005
The new season starts well for ladies fashions
Sales of Womenswear have risen by 3 per cent in the latest season,
continuing to boost overall sales of clothing and footwear as prices
hold up and people snap up the new ranges in the shops, according to
the latest industry figures from FashionTrak, a division of market
information specialist, TNS.
The new season’s fashion trends range from flirty dresses and florals,
to bold abstract patterns and exotic ethnic looks. This is reflected in
increased sales for skirts and dresses on the more feminine side, with
casual jackets, t-shirts and jeans continuing to drive the more relaxed
look. In particular, the high street fashion chains, discounters and
supermarkets benefit from their ability to quickly replicate the wide
range of fashions seen on the catwalks at affordable prices. TNS
FashionTrak figures show significant sales growth in these sectors,
with expenditure up 7 per cent, 5 per cent and9 per cent respectively,
In line with this seasons look, accessories are seeing good growth,
with sales up for scarves, belts and costume jewellery (up by 12 per
cent this season). Fiona Bell, business director of TNS FashionTrak,
said: “After lacklustre Christmas sales, the strong growth seen in
womenswear at the start of the spring / summer season is encouraging.
Retailers will now be hoping for a continuation of the recent good
weather to further boost spending.”
Menswear has not enjoyed the same impetus as the women’s market, with
high street sales down on last year. However, the TNS FashionTrak
figures show that men are opting for the convenience and value offering
Supermarkets, spending a dramatic 11 per cent more than last year.
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