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Home arrow Market Research Findings arrow Fashion And Clothing arrow Latest Fashions Drive Sales of Womenswear
Latest Fashions Drive Sales of Womenswear PDF Print E-mail
Written by TNS   
24 Mar 2005
The new season starts well for ladies fashions

Sales of Womenswear have risen by 3 per cent in the latest season, continuing to boost overall sales of clothing and footwear as prices hold up and people snap up the new ranges in the shops, according to the latest industry figures from FashionTrak, a division of market information specialist, TNS.

The new season’s fashion trends range from flirty dresses and florals, to bold abstract patterns and exotic ethnic looks. This is reflected in increased sales for skirts and dresses on the more feminine side, with casual jackets, t-shirts and jeans continuing to drive the more relaxed look. In particular, the high street fashion chains, discounters and supermarkets benefit from their ability to quickly replicate the wide range of fashions seen on the catwalks at affordable prices. TNS FashionTrak figures show significant sales growth in these sectors, with expenditure up 7 per cent, 5 per cent and9 per cent respectively, this season.

In line with this seasons look, accessories are seeing good growth, with sales up for scarves, belts and costume jewellery (up by 12 per cent this season). Fiona Bell, business director of TNS FashionTrak, said: “After lacklustre Christmas sales, the strong growth seen in womenswear at the start of the spring / summer season is encouraging. Retailers will now be hoping for a continuation of the recent good weather to further boost spending.”

Menswear has not enjoyed the same impetus as the women’s market, with high street sales down on last year. However, the TNS FashionTrak figures show that men are opting for the convenience and value offering from the
Supermarkets, spending a dramatic 11 per cent more than last year.

About TNS
TNS is a leading global provider of market information. We collect, analyse and interpret information to help our clients better understand the needs and wants of their customers. We provide research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder
management. We are also one of the leading providers of social and political polling.

From our global network, which spans 70 countries, we provide local expertise and knowledge, together with internationally consistent information and analysis to multi-national organisations. Further information on TNS can be found on www.tns-global.com.


 
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