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Home arrow Market Research Findings arrow Economic Climate and Consumer Confidence arrow GfK NOP Consumer Confidence Barometer - November 09
GfK NOP Consumer Confidence Barometer - November 09 PDF Print E-mail
Written by GFK NOP   
31 Dec 2009
Consumer Confidence takes a backward step.  

- The GfK NOP Consumer Confidence Index dropped by four points this month to -17.
- Confidence in “general economy” over the last 12 months has reversed by six points to -59.
- The ‘major purchase Index’, has fallen seven points to -19.

Nick Moon, MD of GfK NOP Social Research comments,
“Given that the Government’s best chance – indeed probably their only chance – of retaining power in next May’s general election is to contest it on the back of several months of economic improvement, this month’s Consumer Confidence figures will come as a real blow. After a fairly steady rise throughout 2009 the index is 20 percentage points above where it was at the start of the year, but this month is the first time the index has fallen for over a year.”

UK Consumer Confidence Measures – November 2009
The overall index score this month dropped back by 4 points and is now at a score of -17, still eighteen points better than this time last year. Four of the five measures this month experienced a marked downturn. However the annual moving average improved and is now -27.

Personal Financial Situation
The index measuring changes in personal finances during the last year has fallen by two points to a score of -14; this is three points higher than this time last year.

The forecast for personal finances over the next year dropped one point to a score of +5. This is fifteen points higher than November ’08.

General Economic Situation
The measure for the general economic situation of the country during the last twelve months has dropped by six points to –59; twelve points higher than this time last year.

An expectation for the general economic situation over the next twelve months has remained the same with a score of +3, and is thirty-nine points higher than November ’08.

Climate for Major Purchases
The major purchases measure has dropped by seven points to -19; twenty points higher than this time last year.

Savings Index
The ‘now is a good time to save’ Index, has dropped four points to -10, fourteen points lower than in November ’08.

About GfK NOP

GfK NOP Ltd is part of the GfK Group and a leading market research agency in the UK and internationally. It is a renowned supplier of market information and insight, offering sector specialists and best-in-field research for qualitative, quantitative, ethnographic, omnibus and online research services.  

30 November 2009

Last Updated ( 31 Dec 2009 )
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