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Home arrow Market Research Findings arrow Food and Drink arrow Global Health & Food Qualitative Study Released
Global Health & Food Qualitative Study Released PDF Print E-mail
Written by Bazis Intelligence Group   
18 Mar 2010
The Research Alliance  has just released a global study on 'Health & Food' conducted worldwide earlier this year; in 15 countries.  
The study was a mix of quantitative and qualitative techniques.

This project covered actual problems of modern societies such as obesity issue, health life perception and health food.

Health studies became more and more frequent due to increasing attention to quality of life and obesity problems in developed countries.

The Research Alliance multi-country project demonstrated a cohesive network and international (tempered by local) perspective.

Among the key findings was Latin America’s strongest perception of healthiest life style.

Over 40% of respondents from these countries said that they have “very good” health. The largest share of perceived “poor health” respondents were registered in Asia.  

One of the research goals was to understand motives of home remedies use. In spite of low evaluation of home remedies effectiveness, 21% of respondents confessed that they would continue to use them.

Main motives of this group – home remedies are safer than drugs and recommended by credible persons.

The study encompasses a lot of insights about obesity, perceptions on the benefits of organic food, as well as fundamental knowledge (or lack of) among consumers about these topics as well as interesting global comparisons.

26th February 2010

 
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