Another strong year of growth for international business-to-business market research and market intelligence specialists
B2B International’s consistent growth continued in 2009 despite the difficult economic environment.
The company’s turnover increased by 10% and is now approaching the £3.5 million mark. B2B International has experienced year-on-year growth in every year since its formation in 1998.
“2009 was a challenging time throughout the market research sector,” reports Financial Director Matthew Harrison. “Budgets in some industries were cut, and some of our clients were forced to delay projects due to the economic uncertainty. However, the main trend in 2009 was a change in the type of business we conducted. Many clients moved away from international market assessment studies towards more ‘defensive’ research such as customer satisfaction surveys. Towards the end of the year, however, this trend was reversed, and early 2010 has seen huge interest in our Chinese and wider Asian offering.”
Looking forward to 2010, Managing Director Nick Hague is optimistic about the prospects for B2B International, which has offices in the UK, New York and Beijing, and an affiliate office in Moscow.
“It is clear that our clients across Europe, North America and Asia are feeling more positive about the future and there has been a significant upturn in enquiries and commissions since around September 2009. Our proximity to clients and research respondents across three continents means that we are ideally placed to take advantage as optimism returns.”
About B2B International
B2B International is a specialist business-to-business market research consultancy that provides customised business-to-business market research and intelligence studies on a global scale.
In the last decade alone, it has carried out over a thousand surveys in almost every industry for corporations, government departments, educational institutions, and medical specialists alike.
With 30 years’ experience in business-to-business market research, B2B International has built up an impressive client portfolio and has published books, white papers and articles on marketing and market research.
It has offices in three continents (Europe, North America and Asia) where its research specialists have researched all the major geographical areas of the world.
B2B International’s offering includes market assessment and market entry studies, segmentation studies, product development studies, branding studies, customer satisfaction and employee satisfaction research, pricing strategy and advertising studies.
B2B’s leading practitioners have also run a large number of training courses on marketing and market research.
3rd March 2010