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Home arrow Marketing Research News arrow Company News And Announcements January - June 2010 arrow GfK Custom Research Appoints Norbert Wirth As Global Innovation Manager
GfK Custom Research Appoints Norbert Wirth As Global Innovation Manager PDF Print E-mail
Written by GfK   
29 Mar 2010
GfK, a leading provider of global market information and insight, today announced the appointment of Norbert Wirth as Global Innovation Manager for its Custom Research business.

In his new role Norbert will direct the ongoing innovation process for the Custom Research Sector with a particular focus on GfK’s digital strategy.

Norbert joins from MarketTools, where he was Director of Advanced Analytics. Prior to that, he worked for seven years for GfK as a Marketing Sciences Manager at their headquarters in Germany.

Commenting on Norbert’s appointment, Phyllis Macfarlane, Chairman of GfK NOP UK, said,
“We are delighted that Norbert is rejoining GfK. He brings with him not only his extensive Marketing Sciences expertise, but also outstanding knowledge of recent innovations in and around the market research industry and especially the digital research market.”

Norbert added,
“I’m very excited about GfK’s commitment to innovation. My role as Global Innovation Manager provides me with a fantastic opportunity to leverage emerging technologies, research expertise and Marketing Sciences in this highly dynamic global environment. It’s an energising prospect to actively contribute to the future of market research.”

Norbert is based in GfK NOP’s London headquarters in Blackfriars and will be working across the GfK global network.

About GfK NOP

GfK NOP Ltd is part of the GfK Group and a leading market research agency in the UK and internationally. It is a renowned supplier of market information and insight, offering sector specialists and best-in-field research for qualitative, quantitative, ethnographic, omnibus and online research services.

London - 9th March 2010

Last Updated ( 29 Mar 2010 )
 
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