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Home arrow Marketing Research News arrow Company News And Announcements January - June 2010 arrow GfK NOP Appoints Andreas Guhl MD As Director For Its Market Access Centre In London
GfK NOP Appoints Andreas Guhl MD As Director For Its Market Access Centre In London PDF Print E-mail
Written by GFK NOP   
02 Apr 2010
GfK NOP, a leading provider of global market information and market access services, today announced the appointment of Andreas Guhl MD as Director, Market Access Centre.

In his new role Andreas is responsible for overall European Market Access services and projects including emerging markets.

Before taking on this position, Andreas was Director Health Outcomes Unit at NHS Innovations London, and brings with him 15 years of experience in Health Economics, Outcomes Research and Market Access, in Germany, France, the UK and Switzerland. 

Commenting on Andreas’ appointment, Peter Eichhorn, Managing Director of GfK HealthCare, said:
“The services provided by the Market Access Competence Centre will help the healthcare industry respond to the increased demand to develop consistent pricing and reimbursement strategies in light of the growing pressure from government and payers to decrease drug prices. Andreas brings a wealth of experience to GfK and will play an instrumental role in driving the development of the Centre.”

Andreas added,
“The on-going economic pressure on healthcare companies means that there is growing importance to demonstrate cost effectiveness on new products - either drugs or medical devices. A renowned consultancy like GfK must be capable of anticipating new developments within healthcare systems to give their clients the best advice on market access. I’m very excited to be heading up the Market Access Centre and will be focusing on adding the most value to the business and our clients.”

London - 17th March 2010

Last Updated ( 02 Apr 2010 )
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