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Home arrow Market Research Findings arrow Environment arrow Eruption Disruption: One-In-Six Canadians Know Someone Who Has Been Directly Impacted
Eruption Disruption: One-In-Six Canadians Know Someone Who Has Been Directly Impacted PDF Print E-mail
Written by Ipsos   
14 May 2010
By The Volcanic Eruption In Iceland

16% of Canadians know someone who is presently stuck in Europe and 4% are planning a trip to Europe in the next month

In a snapshot poll taken on April 20th and 21st, Ipsos Reid’s travel and tourism division found that most Canadians have not been directly impacted by the volcanic eruptions in Iceland and that only a small proportion of Canadians will have their upcoming travel plans affected if the volcano continues to be active.

One-in-six (16%) Canadians personally know someone who is stuck in Europe and cannot get home. Among those who know someone stuck in Europe, the person who is stuck is most likely to be a friend (33%), family member (32%), an acquaintance (30%) or a work colleague (19%).

The amount of time that people have been stuck in Europe is most likely to be either a few days (43%) or almost a week (45%).

Dave Pierzchala, Vice President of Ipsos’ travel team explains,
“These results indicate that the eruptions have made for trying times for not only those stuck in Europe, but also for the one-in-six Canadians who are awaiting the safe return of friends and loved ones”.

4% of Canadians plan to travel to Europe in the next month and nearly two-thirds (62%) of those prospective travellers are concerned that their upcoming flight will be postponed or cancelled.

Additionally, the eruptions have caused 6% of Canadians to rethink the viability of flying to or through Europe in the next year.

Dave Pierzchala, Vice President of Ipsos’ travel team explains,
“The present situation has both airlines and travellers concerned for the longer-term implications for European travel. If the volcano flares up again in the near future, travellers will be forced to re-examine their options in respect to European-based flights.”

These are the findings of an Ipsos Reid online poll conducted from April 20, 2010 to April 21, 2010 with 605 Canadian adults (18+). Weighting was employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 4.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults polled.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For full tabular results of this news release, please visit our website at

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Vancouver, BC – 22 April  2010

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