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Home arrow Market Research Findings arrow Government and Politics arrow Harris Poll #1 Online Research Poll for General Election Result Predictions
Harris Poll #1 Online Research Poll for General Election Result Predictions PDF Print E-mail
Written by Harris Interactive   
07 Jun 2010
Harris Interactive's® final prediction of the election result topped the charts as the most accurate poll produced through online research.

According to the British Polling Council, the Harris prediction was the second most accurate of nine, and the most accurate of those produced through online research.

Companies' final estimates of the outcome of the General Election were compared with the election result across Great Britain.

The Harris Poll predicted that the Conservatives would receive 35% of the vote, Labour would receive 29% and that the Liberal Democrats would receive 27%.

The final election result percentages were 37% for the Conservatives, 30% for Labour and 24% for the Liberal Democrats.

George Terhanian, President - Global Solutions at Harris Interactive commented,
"There are few instances in survey research when predictions can be confirmed; elections are one of those instances. The accuracy of these results highlights, yet again, the effectiveness of Harris Poll online research."

Click here to view the British Polling Council final poll data table.

About Harris Interactive®
For more information, please visit Harris Interactive | Europe .

London - 14 May 2010

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