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Home arrow Marketing Research News arrow Company News And Announcements January - June 2010 arrow GfK Renames Division GfK Roper Public Affairs & Corporate Communications
GfK Renames Division GfK Roper Public Affairs & Corporate Communications PDF Print E-mail
Written by GfK   
10 Jun 2010
New Name Reflects Complete Range of Services Offered By Practice Area

GfK Custom Research North America  announced today the firm’s division that specializes in helping companies, government bodies, and NGOs manage critical issues at every stage of the communications process has been renamed GfK Roper Public Affairs & Corporate Communications.

The addition of "Corporate Communications” to the GfK Roper Public Affairs banner is to reflect the full range of services available from the division.

"For over 70 years, GfK Roper Public Affairs has helped companies build positive images by providing deeper insight into their strategic communications, issues management, public opinion and reputation management challenges,” explains Holly Heline Jarrell, Group Managing Director of GfK Roper Public Affairs & Corporate Communications.

"By providing a clearer picture of all the services we can provide, our new name more accurately reflects our areas of expertise as well as our commitment to helping clients manage and assess their earned
media exposure more effectively.”

GfK Roper Public Affairs & Corporate Communications is a division of GfK Custom Research North America. The group specializes in customized public affairs and public opinion polling, media and corporate communications research, and corporate reputation measurement in the US and globally.

In addition to delivering a broad range of customized research studies, GfK Roper Public Affairs & Corporate Communications draws from GfK’s syndicated consumer tracking services, GfK Roper Reports® US and GfK Roper Reports® Worldwide, which monitor consumer values, beliefs, attitudes and behaviors in the US and more than 25 other countries.

The division also serves as the official polling partner of the Associated Press conducting the AP-GfK Poll (www.ap-gfkpoll.com).

About GfK Custom Research North America
For more information visit www.gfkamerica.com .
Follow us at www.gfkinsights4u.com or on Twitter @gfkamerica .

New York, NY - 18 May 2010

Last Updated ( 10 Jun 2010 )
 
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