New Chairman and New Thinking for the UK Market Research Industry’s Independent Consultants Group
September 15 2005 (London, UK) - The Independent Consultants Group (ICG) announced recently at their AGM that Tim Williams has taken over the role of Chairman, replacing Stephen Bairfelt.
Williams’ main goal for his Chairmanship will be to build the offering of the ICG to appeal more to business users both in the UK and internationally. “The ICG offers buyers of market research an ideal gateway to access a pool of talented, highly-skilled and experienced independent market researchers”, says Williams. “Although based mainly in the UK, ICG members operate globally, handling international projects on a regular basis and working with a range of clients based around the world as well as in the UK,” confirms Williams.
At the AGM, Williams also launched a new strategy for the professional organization by explaining, “Our new outward-focused marketing and PR strategy will communicate how the benefits of using an independent consultant can make a bottom line difference to market research buyers, in terms of flexibility and quality services.” Williams, a specialist in consumer goods, services a range of FMCG multinationals through his own consultancy. Williams is also a member of ESOMAR, MRS and AQR.
Williams plans to expand the professional services and training opportunities for ICG members. “The ICG has for years been offering professional advancement workshops and networking forums to its members, which have always been very popular. We’re going to enrich our programme to ensure that our members keep up-to-date with industry innovations and hear from market leaders, many of whom are members themselves.”
Outgoing Chairman Stephen Bairfelt was in the role for over five years, having built the ICG from its infancy to over 200 members. Now focused on building his own market research company, Bairfelt stated “Working with my colleagues at the ICG has been a terrific experience and over the years I came to appreciate the wealth of experience and expertise among ICG members.”
In a recent survey of members, results which were presented at the AGM, the ICG found that membership represents a much wider array of expertise areas than in previous years (see list in ‘Information for Journalists’ section below). The survey showed that independent market researchers are commissioned to implement a wide range of research ranging from ad hoc qualitative and quantitative projects to consultancy, training and project management. Specifically, the survey also indicated that around half of ICG members are involved in international work (especially qualitative, desk research and project management – but not exclusively), and a third of those people are also fluent in one or more languages.
Williams also mentioned at the AGM that the ICG will be participating in the upcoming Insight Exhibition in London, UK at Earl’s Court from October 25-26, 2005. ICG has secured one of the largest exhibition stands at the Insight show, spanning 52.5 sq meters. As well, two ICG members will be presenting papers at the Insight conference – Lucie Wernicke will be presenting on ethics and Peter Hutton will be speaking on brand energy.
About the Independent Consultants Group (ICG)
The Independent Consultants Group (ICG) is a professional organization of over 200 independent market researchers and small consultancies based mainly in the United Kingdom. Dubbed as the market research industry’s ‘best kept secret’, the ICG offers an ideal gateway to access a pool of skilled and experienced independent consultants. Buyers of market research benefit from the flexibility of commissioning independent researchers as well as from the high standards of quality and experience of ICG members. International clients also have the reassurance of knowing that the person that they’re liaising with will be the person who’ll actually be doing the research. For more information about the ICG, please see www.indepconsultants.org