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Home arrow Market Research Findings arrow Information Technology arrow Research Reporter And MarketSight Give Research Buyers Secure, Direct Access...
Research Reporter And MarketSight Give Research Buyers Secure, Direct Access... PDF Print E-mail
Written by Insight Marketing Systems   
17 Jun 2010 dynamic crosstabs and charts over the Internet

Insight Marketing Systems and MarketSight today announced a technical alliance that will allow research buyers to securely access and analyse research results online using an integrated web-based solution developed by the two industry-leading firms.  

Insight Marketing System’s Research Reporter solution gives research buyers the ability to distribute, control and track research within their businesses. The MarketSight analytics platform allows sophisticated statistical analysis of data as well as the creation of attractive, interactive, client-ready reports.

The seamless integration of these two online platforms will allow client-side research teams to give their internal clients instant, controlled access to results online without having to create and distribute individual updates as new data is made available.

“Research Reporter gives corporate research teams the ability to control who within their organisation can access research”, said Chris Forbes, co-founder of Insight Marketing Systems. “By linking through to dynamic, online charts and crosstabs powered by MarketSight, our clients can now promote, control and monitor the use of results from each wave of a tracking study, without the administrative effort of creating, checking and distributing numerous individual files. We believe this capability will further enhance the professionalism and efficiency of our Research Reporter clients.”

Michael DeNitto, Marketsight CEO commented on the alliance
“The MarketSight platform is a great tool for agencies to quickly create compelling charts and reports for their end clients. The integration with Research Reporter will allow agencies to go the last mile in ensuring each wave of results can be accessed and analysed in real time, by both the client-side research teams and the business units relying on those results.”

About Insight Marketing Systems and Research Reporter
For more information please visit

About MarketSight
For more information, please visit

London - 2 June 2010

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