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Home arrow Library of Research Articles arrow Branding Research arrow eConceptTest helps Businesses Find The Right Product For The Right People More Efficiently
eConceptTest helps Businesses Find The Right Product For The Right People More Efficiently PDF Print E-mail
Written by eDigital Research   
16 Jul 2010
Today sees the launch of eConeptTest, a revolutionary new blend of research methodologies from eDigitalResearch, helping marketers to test and examine their latest idea, service or product on the general public.

The service draws upon eDigitalResearch’s already tried and tested research tools including online panels, netchats and mini communities, giving clients the insight and understanding to make crucial business decisions.

eConeptTest provides a multidimensional blend of qualitative and quantitative insight tools, providing marketers to a wealth of opinions, emotional responses and rational thinking to create a strong and sturdy proposal for new features or services.

It is ideal for evaluating most innovations and ideas in most consumer markets, including those difficult to reach places, with the help eDigitalResearch’s unique ‘smart sourcing’ capabilities.

Traditionally, marketers used small and confined focus groups or hall tests to gain any valuable consumer reaction and feedback before sending a product to market.

eConceptTest eliminates the narrow and restrictive nature of these methods, providing  broader, more concrete and cost-effective responses from a ‘smart sourced’ pool of specifically elected and creative innovators who can assist with concept co-creation.

Leading energy and gas supplier, E.ON UK, has recently used eConceptTest to help gauge customers thought and opinions on their solar power packages.

Employing a distinctive mix of online surveys, mini communities and off-line focus groups, E.ON has been able to determine which packages would be most successful in the market place.

Ben Bradshaw, responsible for brand effectiveness and market research at E.ON comments:

“We needed a proven, cost-effective method for screening and optimising our concepts before we go to market. eDigitalResearch provides us with this.”

Businesses can also tap into the latest popular social media platforms to help initiate and innovate their products or offerings by involving customers from the offset in the development stage, right through to introducing the product to market.

Involving customers in a combination of online and interactive discussions encourages active participation and allows marketers to get to the heart of what people really think and supplying a more round view.

Having built up over ten years of market research experience and benchmarking data, eDigitalResearch has an in-depth knowledge and understanding of the UK consumer.

It can call upon a wealth of experience and expertise when advising on the right mix of research methodologies and techniques which will provide clients with rich and vital responses.

Derek Eccleston, Research Director at eDigitalResearch comments:
“Concept testing no longer needs to be long, laborious and one dimensional. The dramatic rise of social media means that consumers are comfortable communicating via the online medium and we have subsequently built up a broad range of research tools which taps into this. The speed and flexibility we offer means that businesses can make quick decisions with greater confidence about whether they move a concept forward.”

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