By Melanie Stead, Project Manager, Consumer Analysis (www.c-a-g.co.uk )
Are you inquisitive, organised, confident and extremely chatty? Are you looking for some part time work to subsidise your income or keep you busy whilst the kids are at school? It may not be the most obvious choice but a career as a market research interviewer is flexible, well paid, interesting and enthusiasm is the only qualification you will need!
The real joy of this type of work is that anyone can do it and can make a real success out of it. The role of a market research interviewer is to ask people’s opinions and attitudes on certain topics, using a pre-prepared questionnaire and filling in the answers either on paper or online. Topics vary depending on who the client is and you could be working for anyone from charities, to the government or advertising organisations and, depending on the type of firm, you may even see the results raking up column inches in the local and national press. Not only does this provide fascinating insights into a whole array of industries but it also means that you are never likely to get bored. You could take a job in a market research office, working from a type of switchboard with other interviewers. Or you might prefer to work from home. If you take a market research job and you’re working from home you need to be competent in organising your own work schedule and also keen to be your own boss. Whether full or part time, market research interviewing can be both a rewarding and interesting career choice for those who need the flexibility but have the enthusiasm to make a real difference.
When looking for a position as a market research interviewer it is always worth looking in your local or national paper to begin with, as this could be a platform used by some market research companies to recruit new interviewers. Vacancies are also advertised online and you can find a list of research companies on the Market Research Society website. It is often the case that most market research companies will be constantly recruiting so it is always worth enquiring via e-mail and in most cases they will happily file your CV for future vacancies and willingly help you in your pursuit of becoming an interviewer.
For most companies, you can decide whether you would like to interview face to face or over the telephone. Door to door and street interviewing involves large amounts of interaction with the public and needs a cheery face, a confident persona and a willingness to brave the elements. Telephone interviewing involves working from home, usually from a prepared telephone list and enthusiasm, a friendly voice and an organised working space is essential. However, if you are looking for something a little less demanding but would like to earn a bit of extra pocket money, keep an eye out for online research panels that you can sign up to. This will involve being e-mailed surveys to fill out online and being paid a small amount per survey.
Market research interviewing can fit into the lifestyles of most individuals and for those willing to put the hours in it can be very rewarding and well paid. If you are happy to work solo but still enjoy the perks of being a crucial cog in the market research machine then this could be the path for you.